Email Marketing

Email is a vital tool for business, and its effectiveness is directly related to relevant offers and incentives.  Email marketing is solicited email that the consumer looks forward to receiving. It is a powerful tool and establishes the business as professional, branded and consistent. An ongoing email received once a month from a business may lead to a sale down the road. This is called drip marketing and is particularly popular with high priced items.
The Marketing Sherpa research team developed a heuristic formula, based on scientific research, to help marketers simplify and standardize email marketing.

Email Messaging Optimization Heuristic

eme = of(rv+i) – (f+a)© eme = email messaging effectiveness

rv = relevance to the consumer

of = offer value (why)

i = incentive to take action

f = friction elements of process

a = anxiety elements of process

This approach to email marketing has proven to maximize email messaging effectiveness with reports of over 100% increased conversion rates.

Targeted Marketing

We often refer to our email marketing programs as targeted marketing because Targeted lead marketing is one of the strongest ways companies can be relevant and consistent. An effective, targeted lead marketing campaign is the ongoing discipline of fostering consistent and meaningful interaction with potential customers, regardless of where they are in the buying cycle. There are innovative, cost-effective and customer relationship-friendly methods to ensure that you are continuously on your prospect’s radar.

Lead Nurturing

Lead nurturing is a relationship-building approach utilizing multiple media to provide relevant information tailored to prospects while engaging in an ongoing dialog until qualified prospects are “sales ready”. Lead nurturing has become an integral component of an overall marketing strategy. These “drip marketing” lead nurturing programs can consist of educational material, newsletters, whitepapers, case studies or invitations to events – any series of regular communication that keeps your company name “top of mind” among leads.

Email Marketing solutions deepen customer relationships and nurture new prospecting opportunities.

Our email marketing solutions adhere to the fundamental and ethical principles of email marketing to ensure your customer base trusts your brand. Main features of our strategies include:

  • Full development of custom email templates to reflect your brand logo and style
  • Implement processes for importing customers, managing bounce rates and subscribers to grow email lists
  • Develop and design opt-in forms and campaign landing pages
  • Segmentation of lists based on proficiencies, location, etc.
  • Full service email marketing reports; manage campaigns, sends, delivers, clicks, opens, etc.
  • Perform A/B split testing to drive performance and KPIs
  • Full service and comprehensive training for leveraging complaint opt-in processes

Implementing a customized email marketing strategy from Williams Strategic means your campaigns immediately become more appealing to recipients. And since your customers are more than likely to check their inbox at least once daily, your campaigns will be the perfect time to:

  • Promote special offers to precisely the right audience at precisely the right time
  • Grow your email list faster than ever
  • Deepen your existing customer relationships
  • Position yourself as an expert in your niche
  • Built the trust essential to taking prospects to the next level
  • Increase delivery rate as well as conversion!

Implement a strategic email marketing campaign the Williams Strategic way! For more information on our full suite of email marketing solutions, contact our team at (888) 871-4576.