Many business owners have learned that if you build it, they may not come like they did in Field of Dreams. Do you know how many webpages Google indexes for the product or service you provide? Let’s look at some examples:
- Accounting Nashville 20,160,000
- Lamp Shades Nashville 1,370,000
- Civil Engineering 160,000,000
Surprised? I was. Clearly, there are options for the viewer to search for and most do not go past the top 3 results. So we have to Promote our products, our services and ourselves!
There are several ways to Promote but the most significant online methods are Search Engine Optimization and Paid Advertising. SEO and Paid Search solutions both can help your business. SEO is a slower, more in-depth process, while PPC can deliver quick, immediate results for a predetermined cost.