Analytics Aren’t Easy

Americans love our sports and we know the games revolve around scores and statistics.  Tennesseans and particularly Nashvillians know that music is also  measured and scored.  Athletes, teams and Musicians are measured by an analysis of the stats they produce, which is exactly how digital marketing campaigns are evaluated.

That being said, marketing analytics isn’t the easiest digital tactic to grasp, in theory or in practice. But it is one of the most important, because if you aren’t measuring your business’s campaigns, then you’ll never know whether they’re working or how they can be improved. And make no mistake, your campaigns will need to be tweaked and tinkered with; constant iteration is the key to keeping up with the shifting landscape of the Internet.


Data Is Your Friend

Information is powerful…but it is what we use it for that will define us.  Zack Matere

In any discussion on data and analytics, I defer to my experts and guides, Avinash Kaushik and Feras Alhlou.  I have had the pleasure of meeting and talking with both of these brilliant men and I must tell you that they live in a world where only few can travel.  However, what I love about them is their ability to make the science of analytics manageable and understandable.

With so much information available it is imperative that we have a plan to analyze it and that we do so regularly.  What is important when analyzing your site or profile?

  1. Why does the site exist?  Not just the obvious reason but all the reasons it exist and is used.
  2. What should you focus on first?  With so much data it is easy to get caught in the weeds.
  3. How smart is your online strategy?  Are you optimized for your audience?
  4. How do you compare to your competitors and what are they doing?
  5. How can we make a quick impact on the business?

With these questions in mind, an analytic review of your website and profiles will provide insight into your digital marketing campaigns, conversions, traffic and links.

Online Data and Measurement Gives You Powerful Insights to Help Reach Your Business Goals. Utilize web analytics and turn every action you make online, into a profitable one.

Williams Strategic’s approach to analytics operates on the belief that where your customers go, your analytics should follow. Our solutions will give you a full customer picture across websites, social sites, vidoes, ads, and even mobile devices. We employ world class tactics to make the most out of your measurement strategy:

  1. 360 Ad and Campaign Performance – Discover how well your advertising dollars are actually working for you. Learn which ads work well, how well your audience responds, and which customers to target again.
  2. Inclusive Analysis and Testing – Learn how many people are on your site right now, what are they viewing and where they come from. Test web design and content variations and discover what brings the most conversions.
  3. Comprehensive Site and In-Page Performance – Track everything from clicks, to downloads, to video plays to understand how users interact with your site. Test page loading and performance operations to ensure the best possible user experience for your visitors.
  4. Cross-Device Measurement – Multi-screens are the norm for today’s consumers; discover the analytics beyond your website and connect offline conversions with online activity.

The data from your web analytics reports will help you better serve your existing customers, while winning new ones. It empowers your team to:

  • Detect and fix problems on your website or during your campaign before it’s too late
  • Identify which areas of improvement will have the biggest impact on sales
  • Track performance over any given time and uncover patterns of success and fluctuations
  • Get detailed insights into who’s visiting your site, where they’re located, what device they’re using, why they’re visiting your page and even why they left
  • Minimize customers “bouncing” from your site to a competitor’s site
  • Convert traffic and boost conversion rates by pinpointing key barriers to purchase

Open every door and seize every opportunity by leveraging Web Analytics! For more information on how to leverage web analytics for your business’ needs, give us a call at 888-871-4576 or send us an email at