Communicate your Message
Content is gaining in marketing mix importance online and therefore, it must take on an elevated place in your overall strategy and planning. By creating and using high quality informative content, marketers are creating awareness, building trust, converting leads, serving customers and generating referrals.
Today marketers have a lot in common with publishers but many have not learned the structured discipline that is inherit in publishing to a deadline. By combining this editorial discipline of a publisher and the marketing objectives facing most businesses, online magic often happens.
With so much online importance on content, it is imperative that businesses have a Total Content plan and that they work this approach by implementing these elements: plan, delegate, curate, create, collaborate, repurpose and repeat. This system builds momentum and will multiply its value to your organization.
- Create a list of Themes
- Develop your Content Delivery
- Repurpose Content across various Platforms
Content for Search Engines
In addition to creating interesting, informative, creative articles that customers want to read, it is also important to consider the dynamics of searchability, social sharing and compliance.
There are technical steps that enhance the content that you create and “give it legs” so to speak. After all, who wants to be the tree falling in the woods that no one hears?
Social Signals
Is your content being viewed, commented on and shared? If not then you need to do some analysis and find out if your audience is connected to you online and if you are writing what your audience wants. Social Signals have gained in importance with the latest updates of Search Engine relativity Google Penguin and Google Panda.
Curation
Content curation is the act of finding content to share online on your blog and social media platforms. Finding relevant, interesting, informative and dare I add, funny but politically correct, content to post is important but also time consuming. Like most things worth doing, there is an art and science to finding the best content and it is worth the time taken to be thoughtful and careful in what you share.
Per Beth Kantor, “Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation. Content curators provide a customized, vetted selection of the best and most relevant resources on a very specific topic or theme.”
Guy Kawasaki’s Useful Sources for Good Stuff to Post article from a chapter in What the Plus! Guy shares his tips for content curation. Mari Smith is also a huge fan of proper content curation.
Content Marketing Solutions Work to Broadcast, Showcase, and Cement Your Industry Authority. Strut your brand’s know-how and earn the kind of loyal following you’ve always wanted.
Leveraging Williams Strategic’s content marketing solutions empowers you to reinforce your sales team’s initiatives. We can help your team to plan and implement an entirely customized strategy that will truly emphasize your market authority. Solution features include:
- A complete keyword analysis and SEO review to bench mark your strengths in your online marketplace
- Full marketing consult to identify and build essential buyer personas within prime stages of the sales cycle
- Broad review of current web analytics and historical business intelligence
- Assemble tailored inbound marketing plan adapted to the needs of every buyer persona
- Assistance and/or full development of content to be published
- On-going consultation and support in creating customer-focused, USP-driven content
- Complete web analysis and assessment of campaign success
Develop a custom content marketing strategy today that will showcase your brand and build customer engagement! For more information on how to develop a content marketing strategy tailored to your business needs, contact our team at (888) 871-4576 or send us an email at mwilliams@wsiwebsense.com.
