Content Marketing and Optimization

Inside Edge – September 2012 Emphasizing the Value of Content Marketing A number of significant upgrades to Internet and search engine technologies have redefined the Internet as we see it today. With the recent introduction of Google’s Panda and Penguin search algorithms, the importance of quality content is now more relevant than ever. These latest […]

Landing Page Optimization

Inside Edge – November 2012 Landing Page Optimization = Increased ROI Quality Traffic + Conversion A landing page is, literally, where your online visitors ‘land’. It is your web page that is displayed when a visitor clicks an online advertisement, or a link from search engine results pages, or scans your QR code with a smart […]

YouTube Video Marketing and Optimization

Inside Edge – Aug 2012 Give your Digital Presence a Boost with Video Marketing Online videos are a great medium to showcase your products and services, especially now since so many users browse the Internet on their smart-phones and tablets, which offer a rich video experience. The great thing about using videos for marketing is […]